Mission and Vision
ZoneInstinct works to support science-informed initiatives that equip individuals and communities with the value in health and contentment for long-term quality of life.
Dana Freudenberger
A lifelong athlete from the age of 5, Dana has embodied leadership and agility throughout her distinctive career in the corporate playing field, spanning multiple industries including utilities, real estate, construction & design project management, athletic & sports, fashion, logistics, special events, fundraising, and business development.
She is a founder, owner and advisor of Freudenberger Enterprises, which has two entities that provide aggregate parcel services in businesses throughout the U.S, and HD Courier, asset based regional last mile carrier, and recent founder of ZoneInstinct which is a Non-profit focused on Health and Wellness.
Previously served in Human Resources and Communications with Pacific Gas & Electric and Pacific Gas Transmission Headquarters, Marketing with Pacific Union Real Estate Headquarters in San Francisco. As well as in Creative and Production at Bebe Corporation and Athleta, Personal Training & Administrative Management at 24 Hour Fitness, and Executive Coaching at Novus Global.
She has served on the Board of Directors of multiple nonprofits, including the Sonoma Valley Museum of Art, Sonoma Valley Boys & Girls Club, Pets Lifeline and St Cecilia School San Francisco. . As an athlete, she has been trained with American College of Sports Medicine and the American Counsel in Exercise, and practiced Taoism with Master Arthur Levitan, California Tao.
Having been trained by elite Executive Coaches who work with Fortune 500 Companies, Professional Athletes, World Renowned Artists and Multi-Millionaire Business Leaders, along with a diverse employment & athletic background, Dana brings a diverse “In the Moment” awareness approach that clarifies her clients strengths and limitations, helping them produce outcomes at all levels — personally, professionally, relationships and global community.
Dana loves the great outdoors, often find her outside walking and hiking in nature with her dogs, running, at the market creating weekly menus, caring for family, socializing with friends, and dreaming of her next surfing experience. She seeks fun, adventure & travel, pursues her interest in art, fashion, music, and health, fitness & wellness education, character development, and programing. She lives in the Sonoma Wine Country with her husband of 28 years. She has 2 adult daughters, 2 dogs, and 2 burrows.
Attunement Fitness
Attunement Fitness is an educational approach that integrates clinical and non-clinical data to help individuals understand the impact of stress, cultivate a mind-body coherence process with ongoing resilience, and self-trust development practices. Rather than treating symptoms, the work focuses on pro-active education that supports long-term health and well-being through pattern awareness, regulation, and embodied lifestyle choices.
Attunement Fitness emphasizes:
Self-Attunement as a skill
The ability to notice, interpret, and respond to internal signals—physiological, emotional, and cognitive—before stress interferes with healthy & wellness pathology.Nervous-system–awareness education
Programs are designed to help understand what causes survival patterns and shadows, why they live in the body, how to regulate mind-body coherence, and cultivate agency with committed informed practice.Clinical and Non-Clinical functional integration
Attunement Fitness bridges evidence-informed clinical & non-clinical data with accessible educational practices, meeting people where they are at in the present moment to help navigate their health and wellness deficiencies.Pro-Active rather than Reactive approach
The work addresses chronic stress, inflammation, disconnection, and dysregulation upstream. Equipping individuals with tools for clarity, embodied self-awareness, critical thinking, intimacy and resilience.
3 Pillars of Impact
Functional Medicine
Exploring the relationship between physiology, stress, lifestyle, and internal signaling to support whole-person resilience and regulation.
Cognitive Resilience
Building the capacity to interpret emotional state data, respond with an open mind rather than react, and maintain clarity under stress through embodied awareness.
Consciousness-Centered R&D
Advancing Consciousness-Centered Education, Research, and Development to design curriculum and research initiatives that explore embodied presence, identity formation, and human attunement.